About Us

At Perpetua we are driven by growth. Whether you're a technology startup or a large CPG brand, growth is imperative to success. Creating a product that people love is only part of the equation. Once you've found your first thousand customers, the challenge becomes economically finding your next 10,000 customers and then your next 100,000 customers. Advertising is a massive point of leverage for growth. A single ad with the right message, delivered to the right audience, can transform a business. Advertising is a $500 Billion dollar industry and connects people and brands faster than ever before. We are obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. We leverage AI to enhance human creativity - not replace it. Let's grow together.

Our Mission

To give superpowers to anyone that sells online.

Amazon Marketplaces

Office locations

Optimizations per day

+1M

ASINs advertised

+440k

Amazon Marketplaces

Office locations

Optimizations per day

+1M

ASINs advertised

+440k

OUR VALUES AND OPERATING PRINCIPLES

Have integrity.

We believe in honesty, transparency and directness. We do the right thing even when it's not observed or acknowledged by others.

Be customer obsessed.

We win when our customers win. Spend time to deeply understand their problems, build trust with them, and make sure that the decisions we make are aligned with their success.

Have fearless Kaizen.

We believe that small, ongoing changes can reap major improvements. Be fearless in letting go of perfectionism, not accepting the status quo, and proactively looking for solutions when you find mistakes. Never stop improving.

Set expectations early and often.

We are measured and honest in our assessment of our own capabilities and limits as individuals and as a company. We over-communicate what can be expected of us to our customers and to each other. We acknowledge and explain challenges and setbacks before or as soon as they arise.

Think like an owner.

Owners understand that when the company wins, everyone wins and endless possibilities are opened up. Owners think about making the pie bigger rather than how much of the pie they can take for themselves. Owners think long term and spend company money wisely.

Be fast or efficient.

There are situations that call for fast execution in order to capture an opportunity or to accelerate feedback and learning. In other situations, where the path is more certain, we strive to maximize the ratio of outputs to inputs. We may not be able to do both, but we always make sure we're doing one or the other.

Come clutch.

We believe that in our business, you will be afforded moments to rise to the occasion and show your best self. This might be to help a colleague, do right by a customer, help the company execute on an important opportunity or simply go above and beyond on a project. We call this "coming clutch" and it is celebrated in our company.

Have presence.

We live in a world where distractions are rampant and lines between personal time and work time are easy to blur. We believe very strongly in collaboration and teamwork and that the vitality of working together in the same room is unparalleled. In order for collaboration to thrive we all strive to be present, physically, and have presence, focused and free from distraction.